In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also other truths about modern B2B advertising. We review how the acquiring trip is currently completely fragmented and the way that community building can assist marketing professionals retake control of the discovery and dema… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also other truths regarding modern B2B marketing. We review just how the purchasing journey is now totally fragmented as well as the way that neighborhood structure can aid marketing professionals take back control of the disc… Read More


Mark Donnigan: It's going wonderful, Ben. I am so delighted to be right here on your show.Specifically given the relevance as well as the urgency of the topic we're going to be dealing with over the program of this discussion too, which is one that I think is actually under-discussed. One that may if not increase some brows, yet could obtain you so… Read More